Born on the south side of San Antonio, I am the third of four children. I attended public schools in an inner-city environment. During high school, I served as the Drum Major of our 250-member high school band for two years, an experience that instilled valuable management skills. As a father of three daughters, two of whom have also served as Drum Majors in their own bands, I take pride in passing on my passion for music.

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I graduated from Palo Alto College with a degree in Liberal Studies and earned a Bachelor of Business Administration with honors (Cum Laude) from Texas A&M San Antonio. Amidst the challenges of the COVID-19 pandemic, I returned to graduate school, achieving a Master of Business Administration and pledging to Omega Delta Phi.

Throughout my career, I authored the first book on planning QUINCEANERA’S, a significant Latina rite of passage, and toured South Texas delivering lectures on event execution. I also made appearances on local television in San Antonio and Laredo.

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As a reporter, I covered a diverse range of stories and met notable figures such as Michelle Pfeiffer, John Mellencamp, and Rosie O’Donnell, all in a single day. Additionally, I experienced unique adventures, including flying in a B-17 Flying Fortress from Corpus Christi to San Antonio, piloting a small plane, and taking a discovery flight. After the events of 9/11, I wrote a series of articles recounting my experience traveling to New York six weeks after the Twin Towers' fall.

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I am self-taught and fluent in Spanish, serving as an official translator for the Mexican Board of Tourism, translating from Spanish to English. I regularly travel to Monterrey, Nuevo León, Mexico, approximately four to five times a year, a tradition maintained for the past 27 years.

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I have always thrived on the challenges of marketing, which combines project management discipline with the creativity of creating something new. I am intrigued by the potential to craft effective campaigns and continuously seek opportunities to influence and showcase talent. I proudly served as the Marketing Director of the Mission Open-Air Market, a multi-million-dollar, 50-acre outdoor market, for over two decades. During my tenure, I contributed to the company's growth and established long-lasting marketing initiatives.